Mareena Wasylenchuk

Marketing Operations Manager at BlueConic

Mareena Wasylenchuk has a diverse work experience spanning multiple industries. Their most recent role is as a Marketing Operations Manager at BlueConic, starting in November 2022. Prior to that, they worked as a Marketing Operations Consultant at an unspecified company, starting in August 2022.

In 2021, Mareena held the position of Marketing Operations Manager at Matter Made. In this role, they provided strategic and tactical support to clients, focusing on improving data hygiene, lead tracking and attribution, process and automation efficiency, customer experience, and overall business performance. Mareena collaborated with internal teams and client stakeholders for lead generation, lead nurturing programs, lead scoring and routing, and MarTech stack enhancements. Mareena also executed various projects related to integration implementations, funnel building, email and asset operations, database management, and reporting and analytics. Their role at Matter Made concluded in August 2022.

Before joining Matter Made, Mareena worked as a Sales Operations Analyst at Remo.co from February 2021 to August 2021. Prior to that, they held the position of Revenue Operations Manager at Discover Podium from January 2019 to February 2021. In this role, they developed processes, training documentation, and systems to optimize workflow, manage marketing and project management tools, and ensure operational excellence.

Mareena's earlier experience includes roles at Glass With A Twist and Prospectives '12 International Digital Media Festival. At Glass With A Twist, they served as a Website Administrator, implementing tools and functionality to improve processes and working on website rebuilding projects. Mareena also worked as a Technical Production Artist, utilizing CorelDraw, managing customer orders, and overseeing the screen printing department. At Prospectives '12 International Digital Media Festival, Mareena was a Digital Media Assistant.

Their earliest role was as a Website Manager at Brushfire Literary Arts Journal in 2008.

Overall, Mareena Wasylenchuk has extensive experience in marketing operations, sales operations, project management, and website management across various industries.

Mareena Wasylenchuk earned a Bachelor of Arts (BA) degree in Digital Arts from the University of Nevada, Reno, where they attended from 2007 to 2013. In addition to their formal education, Mareena has obtained several certifications, including Customer.io Certification from Customer.io in March 2022, Revenue Operations Certification from HubSpot Academy in June 2022, Data Integrations Certification from HubSpot Academy in May 2022, HubSpot Platform Consulting Certification from HubSpot Academy in May 2022, Marketing Hub Implementation Certification from HubSpot Academy in May 2022, and HubSpot Marketing Software Certification from HubSpot Academy in January 2022.

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