Victal Lopes

Victal Lopes is a seasoned creative professional with extensive experience in digital product design and communications. Currently serving as Creative Director at BlueCross BlueShield of Tennessee since October 2019, Lopes is responsible for leading member-facing communications across various media and successfully implemented the company's first design system. Prior to this, Lopes worked as a Creative Consultant at Cigna, delivering high-profile digital initiatives that aligned with brand objectives. Lopes's career at ESPN spanned nearly two decades, holding positions from Lead Designer to Director of Product Design, where key contributions included the design strategy for ESPN's digital products and the coverage of the 2014 FIFA World Cup. Academically, Lopes holds an MBA in Strategic Leadership from Haslam College of Business at the University of Tennessee and a Bachelor's degree in Design and Visual Communication from Centro Universitário da Cidade.