bluedog
Marcy Barson is currently the Human Insights Director at Bluedog Design, a Brand Consultancy and Innovation Design firm in Chicago's west loop. With a background in strategic planning and account management at companies like DraftFCB Chicago, Element 79, and 141 Worldwide, Marcy brings a wealth of experience to their role. Marcy holds a Bachelor of Arts degree from the University of Pennsylvania and an MBA in Marketing from Naveen Jindal School of Management at UT Dallas.
bluedog
WE DELIVER GROWTH THROUGH PURPOSE-LED TRANSFORMATION. Bluedog delivers clear and enabling strategies that grow markets, businesses and the most highly valued brands in the world. Bluedog’s repeatable, scalable methodologies are rooted in the principles of Design Thinking. While delivering decades of returns for our clients, we've mastered the art of uncovering insights, the discipline of iterative design and innovation, the practice of organizational buy-in and adoption, and the gift of translating complexity to clarity. We are known not just for inspiring progress, but for throwing ourselves into each client's context to make it happen—all within a journey that brings our partners a more intuitive understanding of their consumers, businesses, and organizations. www.BluedogDesign.com