Prajwalita Baruah

Prajwalita Baruah has extensive experience in business analytics and insights, currently serving as the Manager of Business Analytics & Insights for Eurasia & Middle East at The Coca-Cola Company since March 2012. Key responsibilities include synthesizing data into actionable insights, implementing predictive modeling techniques, and driving the adoption of self-service analytics tools. Prior roles include Business Analytics Manager and Knowledge & Insight Consultant at The Coca-Cola Company, where Prajwalita collaborated with cross-functional teams and developed forecasting models to support strategic planning. Earlier experience as an Insight Consultant at Brandscapes Worldwide involved on-site work with Coca-Cola, focusing on consumer insights and analytics for beverage manufacturers. Prajwalita holds an MBA in Marketing & IT from IBS Hyderabad and a BE in Computer Science from Berhampur University.