James Durrant is an entrepreneur, investor, non-executive director and start-up specialist with experience establishing businesses in the UK and South Africa. They currently serve as Board Advisor at Elevation Accounting and Tax (2023–Present) and are the founder of Mustard Foods Limited (2008–Present), The South African (2003–Present), BlueCloud Digital (1998–Present), and Bluegrass Digital Limited (1995–Present). They earned a Bachelor Social Science, Industrial Sociology from the University of Cape Town (1995–1999) and attended Bishops Diocesan College (1983–1994).
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