Sanford Friedman

Sanford "Sandy" Friedman is a seasoned professional in sales and marketing business operations, currently serving as the Director of Sales and Marketing Business Operations at Bluegreen Vacations since June 2022. Prior to this role, Friedman held positions at GoGuardian as a Global Contributor in Strategic Operations, and at Hilton Grand Vacations as the Regional Director of Business Operations, overseeing significant revenue and operational oversight. Additional experience includes leadership roles at Welk Resorts and Wyndham Vacation Ownership, focusing on sales strategies and revenue maximization. Early career roles at Walt Disney World, Physicians Resource Group, Inc., and Arthur Andersen & Co. contributed to a comprehensive background in financial analysis, strategy development, and operational management. Friedman holds a BBA in Accounting from the Texas McCombs School of Business.