Scott Vanderkooi

Scott Vanderkooi, MBA, serves as the Director of Reporting and Business Analytics at Bluegreen Vacations since September 2015, where responsibilities include implementing data standards for an $80 million business unit and overseeing a cross-functional team to enhance business processes and technology integration. With a robust background in revenue management, Scott previously held director roles at Westin Hotels & Resorts and RCI, where significant achievements included increasing transient revenues and optimizing global revenue opportunities. Scott’s educational qualifications encompass a Master of Business Administration in Leadership from Butler University and a Bachelor's degree in Marketing from Northern Illinois University.