Blueprint
Michael Millstein is currently a VP Revenue at Blueprint, where Michael leads the GTM strategy by refining messaging, understanding deal flow, and scaling the team. Michael is also an Advisor at Some1.io, a digital visitor management platform, and a Board Member at Information Shield and Abode. Additionally, Michael is an Angel Investor at Corp Capital and serves as an Advisor at Propel PRM. Previously, Michael was the Vice President at LogicBoost Labs and held various roles at Thycotic, including Director North America, West, Sales Director, Senior Account Manager, and Account Manager. Michael holds a BSBA in Marketing from American University.
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Blueprint
Blueprint Maximizes Your Advertising Impact Blueprint is an ad spend optimization platform built for performance-driven marketers. With Blueprint, marketers can quickly visualize the data necessary to make key strategic decisions. Our AI optimization engine simplifies how marketers can maximize efficiency and productivity with their existing campaigns. Blueprint’s AI simplifies and automates campaign structure and the management of data. This lets media buyers focus on strategy rather than management and reporting. Today, we provide massive efficiency in advertising environments; tomorrow, we plan to automate advertising altogether. We Are Driven By A Mission As our personal privacy continues to change the advertising landscape, determining where and why to invest dollars in advertising is becoming more obscured by the day. As data becomes further siloed and controlled by ad platforms, Advertisers face a myriad of challenges on how to efficiency spend their media budgets. Our mission is to break out of the walls being created by the ad platforms and empower all advertisers with a Blueprint to run transformation campaigns. Our Founding Blueprint was founded by Abtin Buergari and Ashtan Moore in late 2022. Originally conceptualized in their advertising agency after using most of the major data aggregation and visualization tools, they wanted their media management teams to spend less administrative time building reports, and more time optimizing campaigns for their clients. Our Process Advertisers use many platforms, tools, data solutions, and work processes to deliver ads to their users. We don’t want to disrupt that. Instead, we’ve introduced a “no-implementation-needed” solution for automating tracking and management of their ads, by directly integrating with their existing workflows/tools. Setup is easy, and the dashboards are automatic.