Blueprint Ad Ops+
Julie Butler is a Sr. Ad Tech Consultant and the Principal and Founder of Blueprint Ad Ops+, a consulting service for online publishers. With a background in revenue operations and strategic planning, Julie has led teams in various companies such as Woven Digital, AXS.com, Jumpstart Automotive Group, Stardoll, Shopzilla, Inc., Warner Home Video, and Econ One Research. Julie holds an MBA from UCLA Anderson School of Management and a BA in Economics and Political Science from UC San Diego.
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Blueprint Ad Ops+
Blueprint is a specialized consulting firm offering industry best practices in Ad Operations, the tools and systems that drive online advertising. Since 2016, we have worked with over 30 publishers, networks, and agencies to streamline their Ad Ops processes, including ad serving, data management, forecasting, analytics, and reporting. Blueprint helps clients identify the software and platforms that fit their unique business models and objectives. We then structure an Ad Tech stack with a “less is more” approach that maximizes revenue opportunities and allows stakeholders to focus on their core business needs. Founded by skilled industry experts, Blueprint covers the full range of the Ad Tech ecosystem, from agency buys and programmatic deals to the latest in rich-media executions and video platforms. We help clients navigate the advertising landscape while providing outstanding customer service and campaign execution. Our valued and loyal clientele relies on us for finely tuned business strategies, the latest industry trends, and deep networking relationships.