Elizaveta Erokhina

Elizaveta Erokhina has a diverse work experience in marketing and brand management. Elizaveta is currently working as a Senior Brand Manager at BlueSun, where they lead brand development strategies and product portfolios globally. Elizaveta'sresponsibilities include managing brands such as A+, Dreft, Ariel, and more in Laundry & Home Care categories.

Prior to their current role, Elizaveta founded their own company called Papaya Lemonade in 2016.

Elizaveta also worked at Frigicoll as a Brand Manager for Midea. Elizaveta expanded the company's market into France and took on additional responsibilities for digital marketing. Elizaveta successfully launched AKD Midea, a training center for Midea Air Conditioning, and adapted global brand strategies for the Spanish market.

Elizaveta gained experience in a start-up environment as the Marketing & Business Operations Manager at Smart Energy. Elizaveta was responsible for managing marketing, logistics, supply chain, sales, and finance.

Earlier in their career, Elizaveta worked at Anheuser-Busch InBev. Elizaveta started as a Global Management Trainee and later served as a National Trade Marketing Specialist and an Area Sales Manager. In these roles, they developed trade marketing activities, implemented new procedures and databases, and achieved outstanding market shares.

Overall, Elizaveta Erokhina's work experience demonstrates their expertise in brand management, marketing, and business operations across various industries.

Elizaveta Erokhina has a diverse education history. In 2002, they earned a Bachelor's degree in Philology and Communications from Lomonosov Moscow State University (MSU). Elizaveta further enhanced their education in 2007 by participating in the Chinese Language Foreign Exchange Program at Peking University. In 2008, Elizaveta pursued a Master's degree in International Relations at IE Business School, which they completed in 2009.

Continuing their education, Elizaveta enrolled in an Executive Master's program in Marketing & Sales at Esade in 2019, earning their degree in 2020. Elizaveta also completed an Online Program at Esade in 2020, focusing on Digital Twins. Additionally, Elizaveta expanded their knowledge through a MOOC (Massive Open Online Course) in Business Administration and Management from Coursera between 2015 and 2022.

In terms of certifications, Elizaveta obtained a Lean Six Sigma White Belt Certification from Anheuser-Busch InBev in May 2011. Elizaveta also achieved a Credit in Fundamentals of Brewing & Packaging Beer Examination from THE INSTITUTE OF BREWING & DISTILLING in March 2011.

Apart from their academic pursuits, Elizaveta demonstrated their musical talent at the Musical School Nº2 of Chekhov from 1997 to 2002, specializing in the Piano Department.