Geneviève Reykaert

Geneviève Reykaert has over 30 years of work experience in various roles at Mars, a confectionery company.

Geneviève started at Mars in 1989 as a Distribution Sales Tea, and then worked as a Customer Services Administrator from 1990 to 1994. Geneviève later became a Vending & Freezer Administrator from 1994 to 1999, and a Sales Promotor Retail from 1999 to 2000.

In 2001, they transitioned into the role of a Category Sales Specialist for Out of Home channels in the snacking-chocolate market, and held this position until 2009. From 2009 to 2013, they served as a Category Sales Specialist in the Special Pet Trade (SPT).

In 2013, they became a Channel & Account Manager for HORECA Foodservice BENELUX, managing wholesalers in Belgium, the Netherlands, and Luxembourg. Geneviève held this position until 2018, when they became an Account Manager for Retailers and Wholesalers in the BeLux Confectionery division. In this role, they focused on customer centricity, negotiations, development, profitability, and sustainable growth.

Most recently, in 2020, they joined BlueSun as a Senior Sales Account Manager, though no end date was provided for this role.

Geneviève Reykaert obtained a Bachelor's degree in Marketing from EPHEC from 1986 to 1989. Additionally, they also completed a Bachelor's degree in Marketing from Marketing E.P.H.E.C during the same time period.