George Arida

George Arida joined BlueWillow in an operating role in May 2020, after serving on the Board of Directors since 2009. He previously founded 30 Ventures, a Madison-based early-stage venture capital firm focused on early-stage opportunities in digital health, biotechnology research tools, and diagnostics. George was previously a partner at Venture Investors LLC where he led investments in seed and early-stage biotech and medtech opportunities. He was a founding director of the Mid-America Healthcare Investors Network, an association of over forty regional venture capital firms active in early-stage healthcare investing, and has served as an advisor to various incubators, accelerators, venture conferences, and to the Federal Reserve Bank of Chicago. George previously served as CFO for Capital Resource Advisors, a financial firm in Chicago, and prior to that he spent 12 years in the specialty chemicals and industrial water industries at U.S. Filter, Betz Laboratories and Alar Engineering Corp. George has a BS in Chemical Engineering from the University of Illinois and an MBA with high honors from University of Chicago Booth School of Business.