IP

Irfaan Premji

Founder & CEO at Blurb.fm

Irfaan Premji is the Founder & CEO of Blurb.fm, an engagement company that specializes in writing software to understand relationships between entities in video. Prior to this, Irfaan was the Founder & CEO of GoVertical, where he focused on creating engagement solutions. He also founded Concierge, a company that developed an intelligent hotel chatbot. Irfaan began his career as a Student-At-Law at Verjee & Associates, specializing in litigation. He holds a Juris Doctor in Law from Western University, and a Bachelor of Arts (Honours) with a specialization in Philosophy, Reasoning and Ethics. Additionally, he completed his high school education at Strathcona Tweedsmuir School.

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Calgary, Canada

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Blurb.fm

Blurb.fm is a programmatic video experiment by the folks at GoVertical. Blurb automatically creates on-brand video content out of disparate-but-related pieces of structured data, putting advertising and content creative on autopilot for Music, eCommerce, Podcasts, Tickets, Merch, Profiles, Websites, Food, ... Blurb already powers programmatic video for one of the largest music landing page and link companies in the world.


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