Oliver Cuello

Oliver Cuello is an experienced professional with a robust background in marketing, business development, and digital transformation across various industries. Currently serving as the Country Lead for BM Cargo in Costa Rica and as a Business Developer Manager for OPE Brand Solutions, Oliver is responsible for business expansion in Caribbean markets. Previously held key positions at Holcim, including Head of Digital Transformation for Latin America, where Oliver led B2B Ecommerce strategies across multiple countries, and Retail Marketing Manager, overseeing marketing implementation in various Latin American markets. Earlier experience includes significant roles at BAT in trade marketing and distribution, alongside an educational background that encompasses an Executive MBA in Digital Transformation and a Master of Business Administration in General Management.