Darrin McArdle

Darrin McArdle is a seasoned professional with extensive experience in product management, strategy, and data analytics. Currently serving as Senior Product Manager for Advanced Analytics & Data Solutions at BM Technologies, Inc. since 2021, Darrin previously held key positions at WPP, including Partner and Director in Strategy & Data Sciences at Mindshare, where strategic marketing plans were developed by integrating analytics and technology. Prior roles include Director of Marketing Operations & Strategy at CFA Institute, Controller & Director of Financial Advisory at TCG, Senior Strategist at eLoyalty, and Management Consultant at PwC. Darrin holds an M.B.A. from Babson F.W. Olin Graduate School of Business and a degree in Taxation & Accounting from the University of Denver.