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David Lapp

VP Revenue Marketing

David Lapp is a seasoned marketing executive currently serving as Vice President of Revenue Marketing at BMC Software, where they are leading the evolution of marketing strategies to enhance global market presence. With over 20 years of experience in technology, David has held various leadership roles at IBM, including Global Vice President for Cloud and AI marketing. They began their career as a Product Manager in healthcare analytics and have demonstrated expertise in aligning marketing efforts with sales and business objectives throughout their career. David holds a BA from The Johns Hopkins University and an MBA from Kenan-Flagler Business School at UNC Chapel Hill.

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Chapel Hill, United States

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