Martyn Etherington

Martyn Etherington serves as the Senior Vice President and Chief Marketing Officer at BMC Software since August 2022. Previously, Etherington held the position of Executive Vice President and Chief Marketing Officer at Teradata from March 2018 to January 2022, where responsibilities included transforming and repositioning the Teradata brand on a global scale. Etherington also contributed as Chief Marketing Officer at Cisco Jasper during its acquisition by Cisco in 2016, and earlier served in leadership roles at Mitel Networks, where Etherington achieved significant stock and revenue growth, Tektronix/Danaher, and IBM/Sequent Computer Systems. Etherington's career is marked by strategic marketing leadership and a focus on transforming companies in the technology sector.