Joan Hanscom is an experienced cycling industry professional with a diverse background in marketing, PR, event management, and sales. With a passion for cycling and an active lifestyle, Joan has held various leadership roles in organizations such as BMC Switzerland, The Valley Preferred Cycling Center, The Amy D. Foundation, and more. With over 15 years of experience, Joan has been recognized for their contributions to the industry and has a strong track record of success in sponsorship sales and activation strategies. Joan also offers event and marketing consulting services through their own company, JMH Events.
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