BMC
Joan Hanscom is an experienced cycling industry professional with a diverse background in marketing, PR, event management, and sales. With a passion for cycling and an active lifestyle, Joan has held various leadership roles in organizations such as BMC Switzerland, The Valley Preferred Cycling Center, The Amy D. Foundation, and more. With over 15 years of experience, Joan has been recognized for their contributions to the industry and has a strong track record of success in sponsorship sales and activation strategies. Joan also offers event and marketing consulting services through their own company, JMH Events.
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BMC
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Swiss, Premium, Performance BMC is a premium, Swiss, bike brand. Established in 1994, the company employs approximately 160 people, worldwide. It is headquartered in Grenchen, Switzerland where it also has its own research and development facility; the Impec Lab. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies. BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships. More information about its products, technologies and racing teams can be found on the BMC website.