BMC
Yann Ehrbar is the Head of Sales Europe at BMC Switzerland since October 2022. Previously, Yann served as Chief Commercial Officer at Morel Eyewear, overseeing commercial strategies for a premium French eyewear manufacturer from March 2021 to March 2022. Yann's extensive experience at Luxottica spanned over a decade, including roles as EMEA Regional Director of Travel Retail, Switzerland Managing Director, UK & Ireland Oakley Business Unit Manager, and Trade Marketing & Key Account Manager. Early career positions included Key Account Manager at British American Tobacco and Account Manager at Edwards Lifesciences, among others. Educational qualifications include a Master's degree in Business Administration and Management from HEC Lausanne and a Bachelor's degree in Marketing from Louisiana State University.
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BMC
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Swiss, Premium, Performance BMC is a premium, Swiss, bike brand. Established in 1994, the company employs approximately 160 people, worldwide. It is headquartered in Grenchen, Switzerland where it also has its own research and development facility; the Impec Lab. BMC’s bikes meet the highest standards in quality, design and manufacturing and the company invests heavily in research and development to continue to improve its designs and technologies. BMC has written its way into history by supplying bikes for the world’s top athletes, winning races such as the Tour de France, the Team Time Trial and Road World Championships, the MTB XCO World Championships and numerous Ironman Championships. More information about its products, technologies and racing teams can be found on the BMC website.