Julia Alenina

Julia Alenina, MBA, serves as the Group Category Manager at BMI Group since October 2023. Previous experience includes serving as the Pan EU Category Manager for Frozen Foods & Ice Cream at Gopuff, where Julia created and implemented category strategies across multiple European markets, and negotiated contracts with suppliers. At Amazon, Julia was a Sr. Category Manager for Private Label products, focusing on sourcing and managing suppliers to optimize the cost-quality ratio. Julia's earlier roles include Buying & Product Development Manager at Rimi Baltic Group, where substantial growth in Private Label sales was achieved, and a series of positions at Canadian Tire and Loblaw Companies Limited, which encompassed category planning, analysis, and management. Julia holds an MBA from Luxembourg School of Business and a Bachelor of Commerce from Ryerson University.