Ana Fernández del Castillo Parreño

Ana Fernández del Castillo Parreño is a seasoned professional with extensive experience in product management and business development across various sectors. Currently serving as a CRO Senior Consultant at JAKALA Iberia since May 2024, Ana specializes in quantitative and qualitative research to identify areas for improvement in digital products. Previous roles include Senior Business and Product Builder at Byld, where work involved launching ventures with major corporations like Telefónica, and Ventures CPO at VIKO, focusing on validating business models and creating startups. Ana's entrepreneurial journey began as a Co-Founder and Product Designer at Eatsafe.es, alongside positions in international business and trade advisory at Elecnor and the Spanish Embassy in Bratislava. Ana's educational background includes degrees in Business Administration, International Business, Financial Modelling, and UI/UX Product Design from prominent institutions.