Alisha Alvarez

Alisha Alvarez serves as the Director of Marketing Engagement and Retention at BM Technologies, Inc. (BMTX), where responsibilities include overseeing consumer retention, engagement, and acquisition across multiple business sectors. Alisha's previous roles include Senior Manager, Engagement and Retention at The Arena Group, where successful strategies were implemented to reduce churn and enhance member engagement, and Marketing Manager at Unified Analytics, focusing on customer acquisition and marketing optimization. Prior experience encompasses key positions at Florida Credit Union, Interval International, AutoNation, and Norwegian Cruise Line Holdings Ltd., showcasing a proven track record in marketing strategy development, brand loyalty enhancement, and team leadership. Alisha holds an MBA in Marketing and a BA in Advertising, both from the University of Florida.