William Kay

Vp, Creative Director & AI Integration Lead at BNO a creative agency (Baldwin & Obenauf, Inc.)

William Kay serves as the VP, Creative Director, and AI Integration Lead at BNO, where responsibilities include shaping agency-wide creative direction and advancing artificial intelligence initiatives. Previously, Kay co-founded BMKD, focusing on comprehensive strategies to improve client operations and brand presence from 2013 to 2025. As a Vice President and Executive Creative Director at McCann Torre Lazur from 2006 to 2013, Kay excelled in acquiring clients and delivering award-winning campaigns in the pharmaceutical and healthcare sectors. Early career experience includes roles as Creative Director at Trajectory LLC, where brand narratives were developed, and as Sr. Art Director at Bristol Myers Squibb, where visual storytelling for pharmaceutical products was prioritized. William Kay holds a degree in Marketing Art and Design from Pratt Institute.

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