Inés Billorou

Inés Billorou has a diverse range of work experiences. Inés started their career as the owner of a small gluten-free products business, Mandharina, where they were responsible for cooking, distribution, finance, accounting, and social media promotion. After that, they worked as an Event Organizer for TECHO - Argentina, organizing fundraising events for a non-profit organization. In 2013, they joined Beretta Godoy as an Institutional Relations Assistant, where they managed internal and external communications, website content, and social responsibility programs. In 2014, Inés became a Regional Digital Marketing Specialist at Rotter & Krauss, handling the digital marketing strategy, content creation, budgeting, and the launch of a new e-commerce website. From 2019 to 2021, they worked at Glovo as a Performance Marketing Analyst and later as the Regional Lead of Performance, overseeing user acquisition strategy, budgeting, optimization, reporting, and joint digital campaigns with the CRM and Customer Retention teams. Currently, Inés is serving as a Digital Media Strategist at boa.

Inés Billorou completed their education at Langara College from 2021 to 2022, where they obtained a Postgraduate Diploma in Marketing/Marketing Management, General. Prior to that, they attended UADE from 2006 to 2010 and earned a Bachelor's degree in Public Relations. In addition to their formal education, Inés has also obtained several certifications, including the Mimic Social Certification from Stukent in November 2021, the Social Media Marketing Certification from Hootsuite in November 2021, the Hootsuite Platform Certification from Hootsuite in September 2021, and the Google Ads Display Certification and Google Ads Search Certification from Google in August 2021.