Cristina Merino Barrera

Cristina Merino Barrera is currently the Marketing, Communications and Media Director at twofour54 Abu Dhabi - Media and Entertainment Hub. Prior to this, Cristina held various roles in marketing, communications, digital strategy, and events at companies such as KPMG Lower Gulf, Department of Culture and Tourism – Abu Dhabi, and Restrata. With a background in public relations, advertising, and applied communication, Cristina has a wealth of experience in the industry, including work as a Manager at Hollister Co. and as a CRM Consultant at Proximity Barcelona. Their expertise includes direct account relations, post-sales advertising, CRM consultancy services, and PR and events organization.