SH

Shayna Hanson

Technical & Online Marketing Account Manager at Boats Group

Shayna Hanson has a diverse range of work experience spanning over two decades. Shayna started their career in 1997 as a Business Development Specialist at IWAI Technologies, where they focused on international sales and marketing of electronic and telecommunication products. During their time there, they collaborated with OEM partners such as Sony, Matsushita, Panasonic, and Samsung.

In 1999, Shayna moved on to S.Com, where they held the position of International Contractor Relations. Shayna successfully led international project teams for technology rollouts throughout the US, Canada, and the Americas. Additionally, they worked as a Business Development Specialist, providing recruitment solutions for the telecoms industry and deploying over 100 telecoms engineers and IT professionals for clients like Nortel, Ericsson, and Lucent.

From 2005 to 2008, Shayna worked as the Commercial and Residential Sales Director at Carson Realty Group, Inc. Here, they demonstrated their skills in sales leadership and played an integral role in driving business growth in the commercial and residential real estate sector.

In 2008, they joined Anixter, the world's largest supplier of technological infrastructure, as a Business Development Manager focused on the US and Latin American markets. Shayna was responsible for marketing, sales, customer relations, and market outreach in Latin America. Shayna effectively communicated with clients in English, Spanish, and Portuguese.

From 2015 to 2016, Shayna worked at Vox Box, where they managed translation services in over 40 languages. Shayna also handled talent acquisition, dubbing, corporate communications, voice-overs, content creation, translation, project management, and corporate consulting for various sectors, including IT, OTT, and e-learning.

In 2016, they briefly joined Bloomberg Philanthropies as the Logistics Coordinator for the Bloomberg Philanthropies/C40 Global Mayor's Conference.

Most recently, Shayna has been working at Boats Group since 2017. As a Technical and Online Marketing Account Manager, they are responsible for managing customer Wordpress websites, handling SEO/SEM inquiries, overseeing online marketing initiatives, and running digital advertising campaigns for customers. Shayna has extensive experience with salesforce CRM, PowerPoint, Excel, Google products, Atlassian, social media, reputation management, and advertising software tools.

Overall, Shayna Hanson's work experience showcases their expertise in business development, sales, marketing, customer relations, project management, and multilingual communication.

Shayna Hanson has pursued education in various fields. Shayna specialized in New & Social Media at Cornell University. Shayna obtained a degree in International Development & Diplomacy from Pontifícia Universidade Católica do Rio de Janeiro. Shayna also studied Digital Marketing and New Media at The Wharton School. Shayna furthered their education in Economic Development and US-Mexico Relations, earning a degree in US/Mexico Studies/Economics/International Relations from Universidad Nacional Autónoma de México. Shayna also completed a program in International Development/Economics at UC San Diego.

In addition to their formal education, Shayna has obtained several certifications. These include the Cornell Social and New Media Certificate, Udemy Bootstrap Course, Udemy Wordpress Course, and the Wharton Business School, Digital Marketing Certificate.

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Timeline

  • Technical & Online Marketing Account Manager

    May, 2017 - present