Kristen Lega

Kristen Lega is currently serving as an Acquisition Marketing Analyst at Boatsetter since July 2024, following a role as Senior Manager of Acquisition at Cotopaxi from February 2022 to June 2024. Prior experience includes positions as Sr. Marketing Analyst at JLL, where Kristen leveraged analytical tools to address business challenges, and as Ecommerce & Digital Marketing Associate Manager at YouCopia, focusing on marketing reporting and digital campaigns. Notable earlier roles include Account Executive at Urban Cowgirl/Wild West Media and Sr. Associate at Mindshare, where performance measurement and marketing allocation were key responsibilities. Kristen's educational background includes a Data Science Certificate from Northwestern University, an MBA in Arts Management and Entrepreneurship from the SMU Cox School of Business, and a Bachelor of Music Education from the University of Illinois Urbana-Champaign.