Shruti Sikaria

Shruti Sikaria has a diverse and extensive work experience in the field of digital marketing. Shruti is currently working as a Sr. Paid Search Manager at Boatsetter since 2023. Prior to this, they worked at Blue Nile as a Paid Search specialist from August 2021 to January 2023. During their time at Blue Nile, they were responsible for managing a large yearly budget and significantly increasing revenue through search query optimization and A/B testing.

Before joining Boatsetter and Blue Nile, Shruti worked at Microsoft for several years. From January 2019 to August 2021, they served as a Paid Media Performance Analyst and Technical Support Engineer on a contract basis. In this role, they played a critical role in resolving customer issues related to paid ads on the Microsoft Ads platform. Shruti also collaborated with the engineering team to improve the platform and enhance the customer experience.

Prior to their role at Microsoft, Shruti worked as a Business Analyst and Ad Quality Analyst at Microsoft Advertising from April 2017 to July 2018. Shruti was involved in removing fraudulent accounts and ads, ensuring compliance with ad policies, and analyzing emerging fraudulent trends.

Shruti's work experience also includes a contract role as an Account Coordinator at Amazon Media Group from October 2016 to January 2017. Here, they contributed to the performance reporting of display ad campaigns and supported Account Managers in delivering a positive experience for advertising partners.

Earlier in their career, Shruti gained experience as a Research Assistant at Seattle University from April 2012 to December 2014, where they conducted primary research on consumer behavior and developed case studies for an online automobile company.

Shruti also has freelance experience as an Ad Campaign Concept Designer and Manager, where they designed ad campaigns for various brands, conducted market research, and ensured timely delivery of campaign tasks.

Overall, Shruti Sikaria has demonstrated expertise in paid search management, customer support, ad quality analysis, and ad campaign development throughout their career.

Shruti Sikaria completed their Bachelor of Commerce (B.Com.) degree in Accounting, Finance, and Business Management from Gauhati University from 2003 to 2006. Shruti also obtained a Post Graduate Diploma in Mass-Communication and Journalism with a specialization in Public Relation and Advertising from Cotton College in Guwahati, India from 2006 to 2007. Later, Shruti pursued a Master of Business Administration (M.B.A.) degree from Seattle University from 2012 to 2014. Additionally, they obtained several certifications in various fields, including Excel and SharePoint, from Lynda.com in 2016.