JW

Joni Williams

Director - Marketing And Communications at Board of Certification for the Athletic Trainer

Joni Williams, MA, has extensive experience in marketing, communications, and project management. Currently serving as the Director of Marketing and Communications at the Board of Certification for the Athletic Trainer since April 2020, Joni previously held roles such as Senior Manager and Content Writer & Editor. Prior positions include Content Strategist at Signature Performance, Inc., Senior Project Manager at The MSR Group, and Account Service Manager at Zaiss & Company. Joni’s early career involved significant leadership as Executive Director at the Appraisal Institute, overseeing administrative and promotional efforts, event planning, and communications. Joni holds a Master’s degree in Association/Nonprofit Management from The George Washington University and a BA in Advertising/Journalism/Marketing from the University of Nebraska-Lincoln.

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Omaha, United States

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Board of Certification for the Athletic Trainer

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The Board of Certification, Inc. (BOC) was incorporated in 1989 as a not-for-profit credentialing agency to provide a certification program for the entry level athletic training profession. The BOC establishes both the standards for the practice of athletic training and the continuing education requirements for BOC Certified Athletic Trainers (ATs). The BOC also works with state regulatory agencies to provide credential information, professional conduct guidelines and regulatory standards on certification issues. The BOC also has the only accredited certification program for ATs in the United States and has mutual recognition agreements with Canada and Ireland. BOC Vision: The BOC exists so that healthcare professionals worldwide have access to globally recognized standards of competence and exceptional credentialing programs that support them in the protection of the public and the provision of excellent patient care. BOC Mission: To provide exceptional credentialing programs for healthcare professionals to assure protection of the public. BOC Values: Integrity, Professionalism, Fairness, Transparency, Service


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