Danny Cheng

Danny Cheng is a seasoned professional in digital innovation and consumer insights, currently serving as Associate Director of Digital Innovation and Growth at BOC Group Life Assurance Company Limited since December 2020. Previous roles include Senior Manager and Manager in the same department at BOC Group, as well as Associate Director of Consumer Insights at Nielsen and Senior Research Manager at Ipsos Hong Kong. Danny's career began as a Senior Research Executive at Ipsos Hong Kong, progressing through several positions, including Manager of Retail Consumer Insights at Nielsen and Senior Marketing Research Officer at Dah Chong Hong Limited. Danny holds a Bachelor of Science in Business Statistics and Statistics from The Chinese University of Hong Kong.