Bodega Luigi Bosca
Martina Barassi Benes is an accomplished marketing professional with extensive experience in various senior roles. Currently serving as Senior Global Marketing Manager at Bodega Luigi Bosca since September 2023, Martina also holds the position of Asesora de Comunicación & Marketing at both MAE and Gobierno de la Ciudad de Buenos Aires. Previously, Martina worked as Regional Marketing Manager for clicOH, where responsibilities included strategic brand development and market launches in Colombia and Peru. Additional experience includes Marketing Manager for AAP - Asociación Argentina de Polo and Brand Manager for Moët Hennessy Argentina, alongside a background in research and insights at Cervecería y Maltería Quilmes. Educational credentials include a degree in Marketing from Universidad de Ciencias Empresariales y Sociales.
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Bodega Luigi Bosca
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Founded in 1901 by Don Leoncio Arizu, Bodega Luigi Bosca has more than 120 years of history in the Argentinian and global wine industries. Currently run by its third and fourth generation family members, Luigi Bosca is one of the few wineries that has remained in the hands of the founding family; and because of its longstanding prestige, has become a paradigm of Argentine wine. The Arizus have consistently worked to produce the greatest expressions of Argentine wine and have been protagonists of the vast changes in the international wine industry throughout their 120 years. Through each generation, they have focused on a few key pillars that have enabled such a successful evolution: international expansion, experience passed down from each generation, consistent quality in their wines, and an unrelenting quest for excellence through innovation and advanced technology.