Laura Shaw

Laura Shaw currently serves as the Brand and Product Marketing Manager at Boden, a position held since May 2025. Prior to this role, Laura was with Assembly Global from October 2019 to May 2025, where responsibilities included developing global brand strategies for tech and fashion brands, crafting compelling brand narratives, and delivering integrated campaigns. Laura's career in strategy began at CityKids, where positions ranged from Trainee Display Executive to Early Childhood Educator between September 2017 and August 2019. Laura holds a Bachelor's degree in Education from the University of the West of England, earned from 2013 to 2016.