Bianca K. is an accomplished professional in CRM and lifecycle marketing, currently serving as VP of CRM & Lifecycle Marketing at The Beachbody Company since 2025. With a robust career that includes roles as Principal Consultant at Deco CRM, Director of Lifecycle Marketing & Loyalty at Pat McGrath Cosmetics, and Director of CRM & Loyalty at P.volve, Bianca has demonstrated expertise in customer relationship management across various industries. Previous positions include Sr. Manager of CRM Strategy & Lifecycle Programs at SEPHORA, and Adjunct Faculty at New York University's CRM & Business Intelligence program. Bianca's academic credentials include an MBA from EDHEC Business School and dual Bachelor of Science degrees in Marketing from both CUNY-Baruch College and CUNY-Hunter College.
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