Christine Chu

Svp, Growth Marketing & Analytics
at BODi

Christine Chu is a seasoned marketing and analytics executive, currently serving as SVP of Growth Marketing & Analytics at The Beachbody Company since January 2024. Prior experience includes a role as Sr. Director of Global Marketing Analytics at PayPal, leading a team of over 70 analytics professionals to enhance data-driven marketing initiatives. Previously, Christine held the position of Senior Vice President of Marketing & Data Science at VaynerMedia, where innovative strategies were developed to improve client acquisition. As Vice President of Analytics & Insights at Ticketmaster, significant contributions were made towards fostering a data-centric culture and expanding the analytics team. Earlier in career, Christine led the establishment of a new department focused on web analytics and marketing optimization at NTT DATA. Educational qualifications include a Master of Science in Business and Organizational Development from Pepperdine Graziadio Business School and a Bachelor of Arts in Journalism from the University of Southern California.

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