BFT
Ashleigh Appel is a seasoned professional with extensive experience in the fitness and digital media sectors. Currently serving as the Regional Franchise Manager for Asia at BFT since July 2019, Ashleigh also owns and directs multiple BFT locations in Tanjong Pagar, Orchard, and Bukit Timah, being the first to market in 2020. Prior roles include Senior Coach and investor at F45 Training, Social Delivery Manager at Amobee, and Platform Specialist at Resolution Media. Ashleigh's entrepreneurial spirit was demonstrated through ownership of RAW Fit personal training gym and consultancy roles at 33 Talent and Ambition. Educational qualifications include a Bachelor of Arts in Business Management from Edinburgh Napier University and a background in aviation training at Oxford Aviation Academy.
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BFT
Different. Better. The hottest new global fitness community. At Body Fit Training (BFT) we use science and technology to drive positive outcomes - at all fitness levels. Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a team driven community. It’s the fastest growing fitness franchise in Australia with over 450 franchises sold globally and a rapidly growing membership base of 58,000+. With 250+ studios open across Australia, New Zealand, Singapore, Hong Kong, the U.S and the UK, it's a proven business model. BFT offers 50 minute classes of progressive programs that combine cardio with strength and resistance training, and provide superior and most importantly, personalised results through bespoke heart rate technology - BFT³. Founded by Cameron Falloon, a former AFL strength and conditioning coach, Falloon takes those same elite programming methods he has successfully used for over 20 years in the industry, and makes them accessible to anyone at any fitness level. We have incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of sessions that are overseen by accredited trainers in a dynamic group environment. High levels of visual content showcasing our programs are shown on multiple screens throughout the studio, which allow our trainers to spend more time concentrating on our members, while the screens direct the traffic. Along with our Different, Better training system, it’s our community and team environment that keep our members coming back. Incorporated into everything we do, from your warm welcome into a studio, to our programming that involves partner or team work, the family atmosphere at any BFT studio is unrivalled.