Ashleigh Appel

Regional Franchise Manager - Asia at BFT

Ashleigh Appel is a seasoned professional with extensive experience in the fitness and digital media sectors. Currently serving as the Regional Franchise Manager for Asia at BFT since July 2019, Ashleigh also owns and directs multiple BFT locations in Tanjong Pagar, Orchard, and Bukit Timah, being the first to market in 2020. Prior roles include Senior Coach and investor at F45 Training, Social Delivery Manager at Amobee, and Platform Specialist at Resolution Media. Ashleigh's entrepreneurial spirit was demonstrated through ownership of RAW Fit personal training gym and consultancy roles at 33 Talent and Ambition. Educational qualifications include a Bachelor of Arts in Business Management from Edinburgh Napier University and a background in aviation training at Oxford Aviation Academy.

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