BFT
David Aitchison has a diverse work experience in the fitness industry. David is currently serving as the Chief Executive Officer at BFT since July 2022. Prior to that, they worked as the General Manager - Club Operations Australia at Fitness and Lifestyle Group from August 2021 to July 2022. David also held the role of General Manager at Fitness First Australia from May 2017 to July 2021.
Before their tenure at Fitness First, David worked as the National Business Development Manager at Goodlife Health Clubs from October 2013 to May 2017, where they were responsible for the operation of 50 clubs in Western Australia, South Australia, and Victoria. David played a key role in achieving a 25% EBITDA increase and focused on leadership, passion, and continuous improvement.
Prior to that, David co-founded Fenix Fitness in 2007, where they successfully expanded the brand to 10 clubs with a membership base of over 35,000. David then served as the owner of Genesis Fitness Club - Karingal from January 2005 to September 2009, where they set new records in membership growth and profitability.
In addition to their current role as CEO at BFT, David is also a Board Member at AUSactive since November 2023.
David Aitchison attended RMIT University from 1995 to 1997, where they earned a Bachelor of Applied Science (B.App.Sci) degree in Human Movement. David then pursued a Graduate Diploma of Education at Victoria University from 1998 to 1999. Prior to their higher education, David attended Ivanhoe Grammar School from 1989 to 1994.
BFT
Different. Better. The hottest new global fitness community. At Body Fit Training (BFT) we use science and technology to drive positive outcomes - at all fitness levels. Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a team driven community. It’s the fastest growing fitness franchise in Australia with over 450 franchises sold globally and a rapidly growing membership base of 58,000+. With 250+ studios open across Australia, New Zealand, Singapore, Hong Kong, the U.S and the UK, it's a proven business model. BFT offers 50 minute classes of progressive programs that combine cardio with strength and resistance training, and provide superior and most importantly, personalised results through bespoke heart rate technology - BFT³. Founded by Cameron Falloon, a former AFL strength and conditioning coach, Falloon takes those same elite programming methods he has successfully used for over 20 years in the industry, and makes them accessible to anyone at any fitness level. We have incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of sessions that are overseen by accredited trainers in a dynamic group environment. High levels of visual content showcasing our programs are shown on multiple screens throughout the studio, which allow our trainers to spend more time concentrating on our members, while the screens direct the traffic. Along with our Different, Better training system, it’s our community and team environment that keep our members coming back. Incorporated into everything we do, from your warm welcome into a studio, to our programming that involves partner or team work, the family atmosphere at any BFT studio is unrivalled.