• BFT

  • Georgia Dunlop

Georgia Dunlop

Head Of Brand And Marketing at BFT

Georgia Dunlop has a diverse range of work experience spanning various industries. Georgia started their career as a Design Intern at Christopher Esber in 2014 and later worked as a Fashion Colourist at Gusto Clothing from 2015 to 2018. In 2016, Georgia became an Editor at The Tailored Man, a position they held until 2019. Georgia then worked as a Freelance Writer for The Urban List from 2017 to 2018. In 2018, Georgia joined BFT as a Marketing and Communications Director, overseeing all aspects of internal and external communications and marketing. Georgia also served as a Marketing and Comms Manager at BFT from 2018 to 2024. Additionally, Georgia became a Franchisee at BFT Bentleigh in 2021.

Georgia Dunlop completed a Bachelor of Design with Honours in Fashion and Textile Design at the University of Technology Sydney from 2010 to 2014. In 2017, they pursued a short course in Digital Marketing at General Assembly. Prior to that, Georgia attended Abbotsleigh from 2004 to 2009, though specific details regarding their degree and field of study are not provided.

Location

Melbourne, Australia

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BFT

Different. Better. The hottest new global fitness community. At Body Fit Training (BFT) we use science and technology to drive positive outcomes - at all fitness levels. Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a team driven community. It’s the fastest growing fitness franchise in Australia with over 450 franchises sold globally and a rapidly growing membership base of 58,000+. With 250+ studios open across Australia, New Zealand, Singapore, Hong Kong, the U.S and the UK, it's a proven business model. BFT offers 50 minute classes of progressive programs that combine cardio with strength and resistance training, and provide superior and most importantly, personalised results through bespoke heart rate technology - BFT³. Founded by Cameron Falloon, a former AFL strength and conditioning coach, Falloon takes those same elite programming methods he has successfully used for over 20 years in the industry, and makes them accessible to anyone at any fitness level. We have incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of sessions that are overseen by accredited trainers in a dynamic group environment. High levels of visual content showcasing our programs are shown on multiple screens throughout the studio, which allow our trainers to spend more time concentrating on our members, while the screens direct the traffic. Along with our Different, Better training system, it’s our community and team environment that keep our members coming back. Incorporated into everything we do, from your warm welcome into a studio, to our programming that involves partner or team work, the family atmosphere at any BFT studio is unrivalled.