Tatiana Balachova is an experienced professional with a strong background in project and content management within the e-commerce sector. Currently serving as a Product Owner and Junior Project Manager at Body&Fit since February 2021, Tatiana specializes in user acceptance testing and is well-versed in platforms such as Amplience and Hybris. Prior to this, Tatiana gained valuable experience as an E-commerce Merchandiser at Body&Fit, contributing to the launch of websites across multiple countries. Tatiana has also held roles such as Communication Coordinator at Open Knowledge Brasil, where strategic communication planning was a key responsibility, and Senior Marketing Analyst at Aeroportos Brasil Viracopos, where social media channels and marketing campaigns were developed. Tatiana began the professional journey in communication roles, showcasing a versatile skill set in marketing and public relations. Academic credentials include a Bachelor's degree in Advertising and Propaganda with a focus on Marketing from Pontifícia Universidade Católica de Campinas.
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