Liza Erlich

Liza Erlich is a seasoned professional with extensive experience in finance and marketing analytics. Currently serving as a Senior Pricing Specialist and Marketing Analyst at Boehringer Ingelheim since August 2020, Liza develops pricing strategies and conducts market research to optimize profitability. Previously, Liza held significant roles including Senior FBP&A at hibob, where responsibilities included budgeting, forecasting, and financial analysis for SaaS revenue models. Prior experience spans several positions at Teva Pharmaceuticals, Ex Libris, Cellcom, DirexGroup, and the Bank of Israel, focusing on financial management, strategic planning, and analytical reporting. Liza holds a BA in Economics from The Hebrew University of Jerusalem and an MBA in Marketing from Ben-Gurion University of the Negev.