Lars Reehorst

Lars Reehorst is an accomplished executive with extensive experience in managing businesses across various regions, particularly in the rental and telematics sectors. Currently serving as Managing Director EMEA at Boels Rental, Lars oversees the group P&L for eight countries, leading an international team with total revenue exceeding 300 million. Previous roles include Managing Director Specials, where responsibility encompassed ten Business Units with revenues over 125 million, and Regional Director EMEA at Trackunit, focusing on growth in the EMEA and APAC regions. Lars has also held significant positions at Manlift Group, where responsibilities included full P&L management and strategic growth, as well as roles at Riwal Holding Group, emphasizing operational excellence and strategic planning. Lars holds a Master of Science in Marketing from Vrije Universiteit Amsterdam and a Bachelor of Science in Marketing and Business Management from Avans University of Applied Sciences.