Brian Willey

Brian Willey is an experienced eCommerce professional currently serving as the VP Digital - eCommerce at Ceremony of Roses since July 2024. Prior to this role, Brian held the position of VP eCommerce at Merch Traffic from January 2021 to June 2024 and at Live Nation Merchandise from February 2017 to January 2021, where responsibilities included both VP and Director roles in eCommerce. Brian's career in eCommerce began as the eCommerce and Digital Marketing Manager at Firebrand Live Ltd from July 2012 to February 2017, further enhanced by platform support and fulfillment integrations at Topspin Media from March 2011 to July 2012. Brian Willey holds a Master of Business Administration from Chapman University and a Bachelor of Arts in Communications from UC San Diego.