Ayla van Weele - Versteegh

Ayla van Weele - Versteegh is an experienced marketing professional specializing in event management within the healthcare sector. Currently serving as Teamlead Marketing Events and Senior Campagne Manager Events at BSL Media & Learning since August 2017, Ayla oversees the marketing strategy for 30 medical events, achieving a revenue target of 2 million annually. Prior roles include Specialist Events at De Nierstichting, where significant revenue growth was achieved, and Projectmanager at Benecke, managing multiple educational projects. Ayla also has a background in marketing communication from positions at Care for Women and doktordokter.nl, and has developed marketing strategies, managed customer journeys, and emphasized data-driven improvements throughout professional experiences. Ayla holds a Bachelor of Science in Communication and has completed various professional development courses, including a high potential talent program and Scrum training.