Bas Doedens

Bas Doedens is an accomplished manager in strategic account development with significant experience in key account management and category management. Currently serving as Manager of Strategic Account Development at bol since January 2020, Bas previously held multiple roles at GSK from September 2012 to December 2019, including Key Account Manager and Category Manager for Oral Care and OTC products in the Benelux region. Additional experience includes a role as Customer Marketing Manager for Sensodyne-Parodontax, focusing on the transformation of marketing plans into in-store and online activation. Bas holds a Propedeuse in Economics from Utrecht University and a Bachelor of Commerce in Marketing from HU University of Applied Sciences Utrecht.