Daan van Den Berg

Daan van den Berg is an experienced Product Manager with a strong background in SEO and marketing innovations, currently serving at bol.com since March 2019. In this role, Daan manages the SEO team to enhance the channel's effectiveness and leads initiatives to provide Online Marketing Specialists with valuable insights for optimizing paid marketing strategies. Prior to this, Daan held the position of Product Owner for Telecom and Insurance at Overstappen.nl, focusing on conversion rate improvements in collaboration with the development team. Daan began a career as an SEO specialist at both bol.com and Overstappen.nl, developing strategies that improved SEO performance across various categories. Daan holds a Bachelor’s degree in Commerciële economie with a focus on Sportmarketing from the Amsterdam University of Applied Sciences, as well as additional certifications in Structured Opportunity Identification and Data Exploration from GAIN® - The Global AI network.