Freek Hogervorst

Freek Hogervorst is an experienced professional in customer and marketing analytics, currently serving as the Head of Customer & Marketing Analytics at bol.com since August 2016, where previous roles included Manager of Marketing & Shopping Intelligence and Teamlead Customer Insights. Prior to this, Freek held several positions at Nederlandse Spoorwegen from October 2010 to July 2016, including Senior Productmanager Reisinformatie and Marketing Intelligence Analyst/Consultant. Additional experience includes an interim role at KPN, multiple positions at Adnovate and 3M Nederland, as well as participation in the MIacademy development program for analysts. Freek holds a Master’s degree in Marketing from Vrije Universiteit Amsterdam, a Bachelor’s degree in Commercial Economics from The Hague University of Applied Sciences, and completed a 4-Star Master program in AI & Data Science at MIacademy.