Karen Segers

Karen Segers is an experienced professional in data analytics and marketing, currently serving as the Head of Data FinTech at bol since July 2022. Previously, Karen was the Lead Data Analyst at Nationale-Nederlanden from August 2016 to July 2022, where leadership and coaching of the data analyst community were key responsibilities. Earlier in the career, Karen held various roles including Senior Research Manager at Rabobank and CRM Marketeer at Rabo Mobiel, focusing on data-driven strategies for customer retention and acquisition. Karen's educational background includes a Master of Science in Marketing Management from Tilburg University, complemented by several professional courses and training in data analytics.