Melanie Mus

Melanie Mus currently serves as the Lead Category Development for Fashion & Sports at bol.com since August 2018, focusing on long-term strategy development, AI initiatives, and team management among other responsibilities. Prior roles at bol.com include Lead Campaign & Promotions for Home Interior and Senior Campaign & Promotions Specialist, where Melanie was responsible for promotional strategies and increasing visibility. Previous experience includes marketing roles at Businessmind.nl and Consumind.nl, where a significant emphasis was placed on brand identity development, and an office assistant position at E&W Bouwgroep BV, which involved financial administration tasks. Melanie launched a career in sales at De Loods Fashion and Keurslagerij Bader, complemented by a marketing internship at DFDS Seaways. Educational credentials include a Bachelor of Commerce in Commercial Economics from the Amsterdam University of Applied Sciences along with previous studies in Business Economics and HAVO focused on Economics and Management.