Melissa Perotti

Melissa Perotti is an accomplished professional with extensive experience in product analytics and data science within various sectors. Currently serving as the Head of Product Analytics for Consumer Journey and Shopping & Advertising at bol since July 2016, Melissa has focused on enhancing customer-centric approaches and integrating data-driven strategies to improve customer satisfaction. Previous roles include the Lead Datalab for Customer Happiness and a Data Science Translator for the Customer Service department, where Melissa was instrumental in identifying innovative data science opportunities. Earlier professional experiences include positions as an Analyst at Achmea, an intern in marketing intelligence at Centraal Beheer Achmea, and due diligence at Deloitte Nederland. Melissa holds multiple degrees from the University of Groningen, including a Master of Marketing and a Master of Business Administration, as well as completion of the Analytical Talentship Program at MIacademy.