Myrna Veenstra

Myrna Veenstra is a seasoned marketing professional with extensive experience in product marketing and commercial development. Currently serving as Head of Product Marketing & Commercial Development B2B at bol since November 2020, Myrna defines marketing strategy and customer value propositions to drive future growth in the Netherlands and Belgium. Prior to this role, Myrna was the Marketing Director at albelli from January 2017 to October 2020, overseeing marketing initiatives across multiple European markets. Myrna's career also includes significant positions at KLM, where responsibilities ranged from directing customer marketing for the Benelux region to managing product strategy and marketing communications. Myrna holds a Master's degree in Communication Sciences from the University of Amsterdam and has cultivated a strong foundation in customer experience and retention marketing throughout a diverse career.