Rieneke de Weerd

Rieneke De Weerd is an experienced advertising strategy and business developer at bol since January 2018, focusing on full funnel strategies and enhancing Retail Media positions for bol and AH. Previously, Rieneke served as a project manager and people lead in Product/Tech Marketing, overseeing the implementation of innovative tools and leading cross-functional teams. With a background in interim marketing management through the own company Make-things-happen from 2005 to 2018, Rieneke has held various roles at bol.com and other companies, emphasizing product innovation, market development, and consumer insights. An economics graduate from the University of Groningen, Rieneke's career reflects a strong commitment to driving results and clarity in marketing strategies.